Tribe Townhall Recap - April 5, 2023
Tribe Branding, Introducing Village, Relics & Auctions, The Next 90 Days
Introduction
The tenets of the Tribe community has always been creating greater access, knowledge, and insights for our community.
The idea of enduring and sustained success alludes to this market, whether for the free mints or the “blue-chip” projects in the community like Doodles, Moonbirds and CloneX. In the last 90 days, these projects have highlighted the difficulty in maintaining a sustainable community. This should be a massive red flag to the market as Web3 founders should be reevaluating their thesis.
The vision is to build a multi-year sustainable brand, but this require us to think orthogonally about the market. Today we will discuss these two critical elements of thinking orthogonally to the market and providing asymmetrical upside.
Summary & Jump To Any Section:
- Thinking Orthogonally
- Tribe - Our New Branding
- Our Ecosystem
- An Expanding Business Model
- Introducing Our Village
- $RELIC & Auctions
- The Next 90 Days
- Closing Thoughts
Thinking orthogonally & creating asymmetrical upside
In today’s ecosystem, hardly 0.01% of the projects are sustaining; that’s another major red flag. If we look at the last nine months, where we've effectively been in this bear, this market hasn't grown. It's only gotten smaller.
From a data POV, we’ve not been able to numerically grow the number of active wallets over a 9-12 month window - the number has come down from ~150k wallets nine months ago to only ~40k presently (April 2023), plus the fact that only 0.1% of all the wallets are actively trading NFT’s is a substantial negative signal. Conversely, there are a few positives, like decent volume, transactions, and meaningful activity on socials like Twitter and Discord.
A few significant instances over the last few months have contributed heavily to these failures, like the LUNA and FTX crashes.
So, the focus shouldn’t ONLY be on short-term gains but should be a mix of short & long-term plays. This is where thinking orthogonally comes into the picture.
Why Tribe & New Branding?
The biggest thing is that we're trying to build a true community with loyalty where we are genuinely a Tribe aligned in the shared interest of everyone here. The goal is that we want to share in wins, grow together collectively, and share knowledge and insights.
Currently, in the market, most of the “Tribes” operate in silos - there’s a Tribe of CloneX, Azuki, BAYC, Punks, etc. But all of these have different cultures, leaders, and values. We honor each of these communities and want to build alongside and invite each of these communities to our network. Tribe can be considered a “collective” of many first party & 3rd party projects.
So we have updated our branding across the board here in Discord & on Twitter. We embrace our parent name “Tribe.”
The Tribe Ecosystem
It’s an ecosystem of different projects working together to cater to different types of audiences - to collect all of them under one community - Tribe.
Let’s explore all of them 👇🏼
→ Lost Realms & Kings Oath
It is for those who are interested in both pixel art and fantasy design, who enjoy deep storytelling and lore for those, or who are big fans of Tolkien
→ Reapers
Again for reapers, it’s the folks who are lovers of pixel art who may love sci-fi and are interested in getting deeper community ownership.
→ Fury
It is for those who enjoy sports and competitive competitions or are lovers of 3D art.
The other few projects/work being done is across the Comics books, Modern Pro & Tamo. Below is one of the final pages of our upcoming comic book.
And it's not just all of our first-party projects; we also want to bring the third-party projects across to you. This is what makes our Tribe unique, our goal is to give you access to the best projects across Web3. We have delivered some of the biggest allocations over the last 100 days and we are scaling up every week. Be prepared for the best in class projects coming through our pipeline.
Creating Genesis Systems
The idea is to do a small supply asset that yields more assets over time. This is already being done by MVP by Memelands, Keungz Genesis & Tribe Diamonds.
Every one of our sub-projects will also have a Genesis collection.
Owning a King's Oath is effectively the genesis for the Lost Realms ecosystem - it will give you more layers of value over time - via more unlocks, free claims, and redemption.
Owning a Reapers Pilot is the genesis of the Reapers project. You will need the pilot to get a sidekick, ship, and potentially a base.
Likewise for Fury, the Genesis Driver is the core asset - which can help you claim a car, a garage, and new layers of value. .
Rather than pushing for a singular 10k collection, the idea is designing 1,000 to 2,000 sub-collections focused on different user types - and later slowly scaling up the ecosystem sustainably.
So you want to recognize here that in this design, you have to be very balanced with it; a project shouldn’t ideally have more than four layers to it; ideally, three should be fine. One of the recent examples of a top-collection DigiDaigaku - going down from a ~15eth FP to about 4eth now - has primarily happened because of the MANY layers that got added to the collection over time. Essentially the supply got more significant than the demand itself.
But if you manage this correctly, you can start building assets with asymmetrical upside. These are the type of longterm games we like playing and feel the Genesis system is one of the smarter ways to build in this market.
An Expanding Business Model
Many partners and project leaders are quickly realizing that Tribe & Lost Realms is one of the most active communities in the market. Additionally with our strategy support from Saint, we can drive high value business outcomes better than most. With so much interest, we recognized there was a larger opportunity to help other projects launch from pre-mint to post-mint.
This business model is entirely different; our first test was with Dimensionals as a partner project.
We helped them all across the board, including allocations, introduction with partners, design strategy, mint strategy, AMA, and spaces (Sash x Saint series being one of the largest recurring weekly series in web3 with 600-900 concurrent listeners).
The outcome was incredible with their FREE mint reaching a 2e floor and sustaining above 1e even after 30 days from mint. One of the few projects to have such strong success post mint.
Introducing Our Village
We are the biggest community for allocations currently in the ecosystem. In the last 60 days, if you're looking at it from a total amount of projects and guaranteed mints/allocation sizes, it’s incredibly high - but the primary metric we want to address is the eth value we are generating.
We have generated 500+ Net Eth for our community across Diamonds, Genesis Souls & Discord community members. In addition, we’ve given out over 3,000+ whitelist spots already.
This is where the “Village” is opening up!
Because of our success with Dimensionals, we had over 100 new projects reach out to us, of which 20 projects are very high-quality, and 5 of them are a perfect fit for us already. We are looking to expand rapidly and hope to support more partners.
Road Ahead
Our goal is to co-launch a new project every 30-60 days. Right now, we have two partners in our pipeline that are live and active, Keensight & Dimensionals.
Our thesis/requirements are simple:
Projects with less than 3,333 supply
FREE mint or lower than 0.05 e-mint, initially on their genesis design
Projects are only going to be on two platforms: ETH (90-95% focus) or Ordinals
Most importantly, projects having active founders or the willingness to be active founders
We’ve already closed two and are negotiating with 5 others, which will be spread across gaming, PFP-based, and physical projects.
Little alpha: We already shared this village business model in the use case with three VCs, and all three VCs want to invest instantly. It’s a business model never seen before.
We are currently on pace for April to give out 2500-3000 whitelists at the moment - with the distribution of 600 to 1000 of them being tier-one projects and 1,500+ of them being do-your-own-research (DYOR) projects.
Rewards: Relics & Auctions
So, we will get a new update to upgrade the current system to an entirely new level. This will be a custom build bot only accessible in our Discord.
Our community will never have to count relics again, manage how many you still have, or remember how many you spent. Plus, on top of that, you'll never have to worry about whether or not you need to be present just for a live auction - how exciting!
We'll introduce an automatic relic counter, which can quickly check the number of relics you hold. Secondly, it will help you fetch your relic transaction log - to understand how much you spent, where you spent, and how much you still have left.
We are scaling beyond live auctions; say hello to silent bid auctions. These will stay open for 72 hours; you could then put in your highest bid. For example, after an AMA with a project, we will open up a silent bid auction that will stay active for 48 or 72 hrs; you, as a user, will be able to put in what is the max amount of relics you're willing to bid for this spot. The top bidders, based on allocation, will be rewarded with relevant roles / WL spots. Obviously, we’re not doing away with the live auctions - but we want to test out both models here and allow the larger audience to participate.
Next up, we’re adding a whitelist store inside Discord itself. This will be live in about two weeks. We will open up opportunities for you to essentially “purchase” WL for a few projects via your relics on an FCFS basis. That’ll be an instant utility unlocked. Most of the store will only be open for the Genesis Soul holders (that’s how we’re combatting the botting), with some segments available for the general public.
Note: If you have a Daily Dose, don't worry. We are going to have you covered. We already have all the wallets. There'll be a unique claim window that will be coming out in the next 30 days
Inclusivity & International Expansion
We're currently working on the French, Japanese, Chinese, and Korean communities. These communities are going to get some exclusive allocation just for your community. And slowly and steadily, we want to expand this to other communities, including the broader Asia, Europe & Africa belt.
Saint will also be moving to Europe in June and setting up his base there. And will be taking a trip all across the globe.
In Europe, he will be primarily spending time in Portugal, France & Italy and taking train trips to meet up with community members across countries. Will be super small-group events.
Wen mint?
The idea is straightforward: mint only when this is SUSTAINABLE AS AN ECOSYSTEM.
For us to achieve this, there are two things that we need to ensure we do well.
First, for Oath to go out, we want a healthy, sustainable floor for Diamonds because this market works on pattern matching of correlations of ratios between the first genesis asset and the first genesis yield.
Further, we’re working on designing probably the most complex comic book in Web3 in terms of real depth, design, and storage. It has interoperability, rarity, and game mechanics.
In season one, our genesis season, we will have a few mints here in Q2, 2023. So over the next 90 days, we are minting multiple layers for Soul, Comics & Tabula Rasa. On the entertainment IP side, it will be followed with the first mint in Oath, then followed by Reapers.
All of the King's Oath mint is ready to go. The only thing left is fine-tuning the 1of1s. Additionally we have new sub-collections included that will be unique to just Oath holders.
Even on the Reaper's side, all the core PFPs are about 90% done. The side kicks are 90% done, and then Act 3 is also 75% done.
The Next 90 Days
In the next three months, we will co-publish three more projects. So there will be five top-tier projects coming out for the community.
The first partner has a mix of digital NFTs and physical as well. It will be the first project we're doing a very deep physical relationship with - it’s got a great design with a Tier 1 supplier supporting. Hint: it starts with the letter “A” (lemme know if you can guess the name 😉). The second partner, which will probably be announced in 3-weeks from now - has already raised significant VC funding. A fun fact is that six of the other ten projects we're discussing have raised over 10 million dollars.
We will see almost 8000-10000 whitelist spots going to be given out to the community over the next 120 days.
Our most important metric is the number of meaningful chats/engagements during our live events. We do not want you to keep grinding for no reason.
So, we’ve got many exciting opportunities coming your way. Let’s get into the details of our projects!
→ Kings Oath
In the King's Oath, you'll get a PFP - which is a King. For everyone with a King, you'll also be able to claim a character for Act 2. So outside of the original characters and partners’ characters, you’ll also receive a playable king as a guaranteed FREE claim. This will come in the form of a Soul Stone and a Summoning Crystal.
There will also be an opportunity for non-custodial staking choices, yielding you different rewards. One of these rewards would be Project Icarus - if you are willing to stake for a longer window and commit through Act 2 - you’ll be able to claim another pfp and playable asset (it will be only claimable via this mechanism)
The gameplay experience in King's Oath will impact the on-chain rarity into Act 2, where Act 2 holders will want to participate and help the Act 1 users navigate certain choices. It’s going to be a fun social design that has never been seen before.
Another alpha is that each king will have their bloodline (think like a guild) - with each having different rarities and opportunities to expand. You can recruit/join bloodlines as well. Below is a preview of our 1/1 concepts too: The Elf Lord.
→ Reapers
Reapers, on the other hand, will be a super community-driven engagement, where the community will be super-active and help make decisions for moving the project’s theme ahead.
For those with the role of Reaper, you will get to make the first story choice. There will be five different storylines - with the distribution as two coming from our pixel artist, one from Saint, one from the comic book team, and the last one being AI-generated.
Only a few project components will be structured; for example, your Reapers are essentially your first PFP pilots. But most of the other aspects will be open and vague intentionally, with the community who gets to pick and choose the project's storyline, theme, and structure.
You'll have a pilot, a sidekick, and a ship. These are act one, act two, and act three. Reapers will have their own comics as well. We also are working on another creative experiment that will push the boundaries of ownership.
On top of that, you can get to kill characters in case you don’t love their look or fit; the designs and storyline are going to be super dynamic, and the community will get to define the rarities and choose for Act 2
Reapers will be ~2000 supply, but the side kicks will be a 4000 supply, with the community having key control in the longterm design. (Below is one of the side kick concepts)
Also Reapers will introduce a new mint design that encourages longterm ownership & utility.
→ Fury
Fury is already done with 3d art assets and initial Driver Avatars, with the garage scene playable in a Unity 3D Scene and accessible via WebGL in Browser. A full playable slice is complete with the core racing loop and AI Racing Engine deployed.
Alpha: In the next 90 days, the allocation for Fury will open up.
We’ve got five different models - Supercars, Modern Muscle, Hatchback, Classic Muscle, and Tuners.
Closing Thoughts
Thanks for reading through the recap; I hope you enjoyed it. It will be an exciting 90 days ahead with the Kings Oath & Reapers mint coming through. Additionally stay tuned for Village & Our New Partners.
Also, it will be a blockbuster time ahead with three major partners. We’ve got thousands of whitelist spots to allocate directly to our Tribe. Stay tuned to use your $RELIC.
One Tribe, One Oracle, One Galaxy